What happens when you take a very traditionally corporate brand and sprinkle a little creative marketing.... You get the first ATM's of their kind, the Play TM's!

Traffik's client St George (a corporate bank in Australia), were looking to create an impact amoungst young people to leverage a new account product offering. The in house creatives at Traffik were tasked was to devise a solution that pushed the boundaries of their traditional marketing channels, collect consumer data and to make sure they stood out from the crowd! Each of the 6 Play TM's that were built offered a unique experience for the public to register and play some of the 'old classics' such as Pac Man, Tetris and more.

My Role whilst at Traffik:

Lead the production and execution of the Play TM's through engaging custom build suppliers and managing the entire build and logistics requirements from start to finish. I also worked closely with Traffik's in house Digital team as well as external software programmers in help bring each of them to life.

The results: a very convincing and futuristic styled set of ATM's that achieved such a strong engagement at the Expo, St George then asked for them to be distributed and installed within some of their official stores across Sydney where some of them still remain today!

Credits:

PLAY TM lock up Image, strategy and concept: Traffik Group

Software Integration; Traffik Groups Digital Department