The uniquely built "Colgate Food Wonderland" experience for Traffik's client, Colgate Palmolive was designed to help raise awareness of their latest products for sensitive teeth sufferers.  The aim was to provide sensitive teeth sufferers with the ammo and protection to enjoy food from the 4 different food vendors inside.

The entire set was theatrically dressed up to be a cross between a Mad Hatter's Tea Party and Willy Wonka's Chocolate Factory, which needless to say naturally caused a mass intrigue as soon as it launched. It ended up activating at two food and wine festivals in both Sydney and Melbourne and became one of the most popular attractions in both states.

The pay off from the whole experience... allow shoppers who took control of their sensitivity issues at the start of every day using Colgate's new product innovation, are able to eat and drink products without fear or hesitation.

My Role whilst at Traffik:

To bring to life Traffik's creative concept by producing and touring an immersive experience that would transport consumers into this one of a kind "Food Wonderland" experience. It needed to also operate as a fully functional kitchen that served both hot and cold food to patrons at the 5 different food stations inside.

The overall 15m x 20m footprint offered up the unique challenge of delivering a layout solution that would provide both a fun and dynamic consumer journey, whist still being able to safely accommodate enough safe working space for caterers to work within and ensure the busy kitchen ran like clockwork!

Credits:

Imagery, strategy and concept: Traffik Group