Whilst at Traffik, we were commissioned to design and install a controlled live environment at a high traffic site in Darling Harbour Sydney, to help Ebay identify the hottest tech products on the market for 2016.

The highly engaging digital experience tracked user behavior in real time as people played with a suite of predicted top products, such as drones, hologram machines, VR tools and more that all came from Ebay's own insights group.

We provided everyone with a custom headset and mobile phone as they entered to track their every move, reaction and behavior. To do this we used a mix of real time gaze tracking software, video feed heat maps and beacon technology to really dive deep into the consumers mind to get accurate results.

My Role whilst at Traffik:

Manage the overall production in producing an immersive experience for consumers to test products as well as help guide the digital execution. The result; a sleak and sophisticated Ebay dome that offered a clean lab style look and feel with a futuristic touch.

After over 1000 deep interactions lasting 23 minutes on average, the data was aggregated in conjunction with futurist Chris Riddell who drew conclusions as to what was hot for 2016!