Whilst at Traffik, Purina commissioned us to raise awareness of their new Felix Sensations Jellies range through a brand activation and sampling promotion.

The solution provided by Traffik's in house creative team; create an over-sized obstacle course that made you become the famous 'Felix the Cat' and challenge both adults and children to try and complete the course as quickly as possible. Needless to say, this one was very popular the minute it opened and fulfilled it's job by catering for almost 800 people in just 3 days of activation across Sydney and Melbourne!

My Role whilst at Traffik:

To lead the production and logistics in producing this over-sized assault course that had to pass all engineering safety codes, emulated the concept render exactly and could be achieved within budget. One of the biggest challenges with this project was providing a build solution that was not only as risk adverse as possible, but also suitable for both adults and children to help maximise that audience reach.

Keeping the above in mind, getting this across the line from a Health and Safety perspective was no mean feet. Careful planning around the heights of the jumps, the inflatables texture and even the padding density across certain areas of the course, were just some of the considerations that had to be accounted for in order for the local authorities to allow patrons to use it and it be permitted for use outside against the elements.

Credits:

Imagery, strategy, concept and results: Traffik Group