In aid of promoting LG's new QLED and OLED TV range, Traffik was commissioned by Tonic to execute a brief that was a cross between an Experiential experience that also facilitated in the shooting of a National TVC for LG by the film company Looper.tv in the heart of the City of Sydney.

My Role whilst at Traffik:

Execute the design of a pop up outdoor cinema provided by Tonic that brought the essence of a unique "Home Cinema" experience to the middle of the City. I worked closely with suppliers and logistics companies to ensure the product produced was exactly like the render that was sold in to client, was built for outdoor use, met all council OH&S codes and of course installed and de-rigged without a hitch.

Credits:

Imagery: Tonic and Traffik Group

Strategy and concept: LG, Tonic and Traffik Group

Filming and content: LG, Looper.tv and Tonic