Whilst at Traffik, the creative team we were commissioned to develop a mass sampling activation that utilises Mountain Dew's global creative as a basis for the concept and a sampling execution in an effort to reinvigorate young adults repertoire. The result, a high engagement experiential and sampling activation at one of Australia's leading game Expo's, providing 16-24 year olds with the opportunity to experience the thrill & excitement of drone hunting!

My Role whilst at Traffik:

My role was to produce a theatrically dressed drone hunting arena build that provided an immersive experience for players and audiences alike. I worked closely with drone pilots, laser tag software developers, rigging teams, AV, special effects and prop suppliers to create the overall build and experience. A lot of time was spent in the background convincing government officials to allow us fly drones safely within an indoor public arena...something that had never been done at the Expo before!

But with big risk came big rewards with the activation featuring on several news channels, including a Channel 7 Live Cross and a feature on the famous Nickelodeon Channel.

Credits:

Imagery, strategy, concept and results: Traffik Group

Video: Traffik Group