Whilst at Traffik, we created a content driven, socially enabled Experiential Campaign that personified Samsung as a brand in a way that had never done before...

Samsung's goal was to promote the launch of their new high end multi-room speaker system through documenting 3 of Australia's most influential music artists - Flight Facilities, Cloud Control and Jinja Safari as they reveal the creative process behind their song writing to music lovers.

Filmed in Australia and the US, each film captured artists opinions on their music creations. Each documentary piece also enabled viewers to apply for a limited number of tickets to see each of the 3 artists live within an exclusive top secret location across Sydney and Melbourne.

My Role whilst at Traffik:

Assist in the delivery and execution of 300+ person events. Tasks included; complete takeover and transformation of the venue decor and theming, along with an extensive AV set up to really bring the party to life! I assisted in the management of caterers to ensure both they and the public were adequately catered for with a fully functional bar set up providing food and beverages for the entire event.

All pieces received high acclaim with the brand sentiment spiking during the campaigns. One piece was subsequently showcased at Apple's annual internal brand conference as a benchmark example of Samsung's brand-building content.

Credits:

Imagery, strategy and concept: Traffik Group