Whilst at Traffik, Samsung challenged us to produce an open plan space that demonstrated the entire family of Samsung Galaxy Products in the lead up to Xmas 2015.

A roadshow was developed to take Samsung’s branded experience to shopping centres around Australia. The tour invited consumers to experience the product range through hands on live demonstration.

We targeted Samsung centers across NSW, ACT and VIC and delivered over 10 weeks of activity from October 2015. These Galaxy-led experiences focused on driving product sales, participation and attendance. 

My Role whilst at Traffik:

Produce and Deliver a seamless Roadshow Campaign with a one of a kind unique looking 6m x 6m stand that was capable and built to Roadshow across the Nation.

The Results: 

•Over 26,000 interactions

•10 weeks of activity

•4420 demonstrations