Whilst at Traffik, we were tasked with launching Samsung's premium-priced Curved UHDTV Range to a highly lucrative and competitive market.

Traffik's response was the Samsung SlideLiner, a World-first idea that existed somewhere in between sofa, roller coaster, digital activation, and promotion.

It garnered the brand a staggering $101,806,202 in earned media, drove $8.6m in sales and grew its UHDTV market share by 7.5%. It also went on to win a number of high profile awards globally and is still being activated today in the UK, almost 4 years on since it's conception in Sydney.

My Role whilst at Traffik:

To produce, execute and tour this "One of a Kind" concept from start to finish at a host of Rugby games World wide. Sound Simple?

Well it wasn't all plain sailing...

This brand new concept required me to get over a lot of hurdles from the get go, facing challenges from all angles that required creative and strategic thinking in order to acheive success.

Aside from the obvious design and ergonomic challenges, there were also a number of practical, mechanical, digital and safety considerations to overcome. Given this had never been done before, there were a lot of stakeholders, stadium officials and safety authorities all dubious as to how this would work so the pressure was on to guide them through the journey with confidence, deliver a smart product that is built to last and of course, execute a run of flawless executions on a global scale.

Credits:

Imagery, strategy and concept: Traffik Group