What happens when the leading Australian gift experience company want to increase their brand awareness, gain staggering Global reach overnight and add their name to the history books? Well there was only one solution...

Become a Guinness World Record Holder!!

But which one to go for?? With Red Balloons gift experience partners in mind and with Christmas fast approaching in the Australian climate, the idea was formed whilst at Traffik to break the World Record for hosting the Worlds largest surfing lesson at one of the Worlds most iconic beaches in Sydney, Bondi Beach - and at the same time inviting everyone to dress up as Santa Claus for good measure!

A minimum of 250 surfers was required to set the record, but an impressive 320 people got into the festive spirit and took part in the 30 minute lesson to help smash the Guinness World Record!

My Role whilst at Traffik:

Presented with the challenge only 7 days out from execution, it was my my job to co-ordinate the logistics and execution for the operational part of the event. In particular, I worked alongside one of Red Balloons affiliate suppliers "Let's go Surfing" to help bring together over 300+ surfboards and 30+ instructors from across the Eastern Suburbs to Bondi Beach. I devised a registration system and overall site plan to guarantee all participants were accounted for, briefed on the details for the attempt and of course ensure all GWW rules and regs were adhered to from start to finish.

The results were amazing; a successful World Record produced and executed in a record time of it's own, Global reach across a multitude of different news channels in different countries and of course a very happy client.

Credits:

Imagery, strategy and concept: Traffik Group, Porter Novelli, Red Balloon

Video Content: Red Balloon