Traffik's creative concept; The "Taste Of Japan - Yummy Fun Truck” invited consumers around Melbourne to discover a little taste of Japan by offering exciting Japanese flavours, experiences and prizes to the locals. The aim; to raise awareness of Japanese Tourism's affiliation with Quantas Airways and their new direct flight option from Sydney to Tokyo.

Over 4 weekends it toured the streets of Melbourne offering out free samples of 8 of our very own designed (Japanese themed) gelato flavours, created by the popular Australian gelato company, "Messina"! The eye catching taste truck combined with our larger than life Kawaii characters certainly gained traction both on the streets and social media, becoming the perfect backdrop for selfies and organic sharing!

The additional Gameshow mechanic added excitement, which encouraged passers by to get involved and test their knowledge of Japan to win prizes. The weekly major prize giveaway was a definite crowd pleaser with people lining up for the chance to enter as well as to get some fantastic tasting gelato.

My Role whilst at Traffik:

To produce and execute the brief to bring this roadshow to life! In particular, working with Messina and their catering team to ensure we provided a vehicle that was both practical for serving gelato out on the road as well as having that unique custom aesthetic to capture peoples attention across the streets of Melbourne.

The wider set kit for this activation also included a custom vending machine to house the prizes, small stage with AV set up to help draw those crowds in and of course...the very unique dressing of the vintage truck! It was my role to source suppliers and manage the production of the build of those assets from start to finish.

Credits:

Imagery, strategy, concept and results: Traffik Group

Campaign Partnership: Messina