Whilst at Traffik, George Westons Foods Ltd (GWF) Challenged Traffik's creative team with leveraging the launch of TipTop Sandwich Thins through an experiential channel that would get everyone talking. In particular, emphasizing on the ‘lightness’ feel within every TipTop Sandwich Thin.

My Role whilst at Traffik: 

To produce and tour a giant floating replica of a Thins Sandwich from the creative design and make the appear as if it was levitating off the ground in conjunction with a wider sampling promotional campaign.

Naturally the brief lended itself to requiring some creative engineering in order to get passers by questioning reality when they saw it. This meant for some interesting research and drawing on my technical knowledge to formulate and engineer a solution that would deliver to the brief, deliver on budget as well as remain practical and safe when being activated outside against the elements.

The results; a highly successful campaign with just over twelve thousand samples distributed to consumers in just 2 days at Martin Place as well as a very believable floating Thins sandwich.

Credits:

Imagery, strategy and concept: Traffik Group